10 September, 2008

RSAF commercial 2008



I am the wind.
On land, no blade of grass moves without me
At sea, every rising waves is touched by me
Wherever you are, I am high enough to see you
and strong enough to reach out to you
and placed strength in your hands
You may not always see me
But you always feel me
For I am here, for a higher purpose.

I think most of you have seen this RSAF commercial 2008 video commerical. In the past, they never use voiceover to describe the mission of RSAF. I feel that it is a well delivery commercial, using effective words like "moves, touched, strength, feel and higher purpose" to trigger our emotions and it sends a very positive message that "Civilians are safe in our AIR FORCE team."

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